Friday, August 13, 2010

Confluencia 2009—-Role of Knowledge Economy in Post Recession Business Scenario


Inception of Confluencia 2008 was a grand success, which inspired DoMS to take Confluencia Brand to the newer horizons. Confluencia 2009 began with lot of enthusiasm and energy to make it an even bigger event. Confluencia 2009, organized on 22nd & 23rd September 2009, focused on a very contextual topic of that time i.e. “Role of Knowledge Economy in Post Recession Business Scenario”. It intended not only to present a good problem statement, but also to dwell on the creation of innovative sustainable solutions through extensive discussion among the industry, academia and government. The event made an earnest attempt to identify how various sectors got affected by the global financial recession, and how they tackled this scenario and the attempts being made to come out of the misery.

Key Note Speakers of Confluencia 2009 were: ---


Mr. S.M. Mahajan, Ex-Executive Director, BHEL-Haridwar

Mr. Anil Shukla, Head CII, UP state council, Lucknow

Mr. K.Srinivas, Publishing Manager, Higher Education, Pearson Education

Prof. U.Kachru, Professor, Fore School of Management, Delhi & First CEO of Maruti Udyog

• Mr. Somesh Yadav , Managing Director, Kleen-Tek Solutions

Mr.Sandeep Goel, CEO, Acuvate Software

Mr. K.Raina, Training and Consultant, Glaxo Smith Kline

Mr. M.Rajagopala Rao, Group General Manager & Chief Knowledge Officer, ONGC

Confluencia 2009 saw tremendous participation from all spheres of industry, government and academia. It really saw a perfect blending of knowledge where flow of ideas eroded all the barriers. Below we are sharing the extracts from the speeches of the few of the key note or eminent speakers who graced the occasion with their presence.

Mr. S.M. Mahajan, Ex-Executive Director, BHEL-Haridwar, gave an enriching talk which was categorized into 3 parts: basic term definitions, picking up effects on industry, then concluding by talking on a case in particular of BHEL. He also talked about Indian Economy in particular, substantiating on impact of global financial crisis along with future value projections of growth parameters. Educating attendees with more holistically perceived recession as "witnessing of slowdown for consecutive 2 quarters of a financial year" he helped students to have a better perception of things. He correctly pointed out 2007-08 recession as 10th slowdown in history.

Mr. Somesh Yadav, Managing Director, Kleen-Tek Solutions, covered basically facility management services, entrepreneurship, as well as his personal experience on cause and effect of recession. He shared with attendees ground-realities of business and profession e.g. how major chunk of new ventures close down within a year of their inception. He also elaborated on entrepreneurship versus administration, stating how entrepreneurs involve a greater responsibility, risks in comparison to limited liabilities of an administrator. He advised to quest for traits in self for being entrepreneur or into administration. Putting in his personal experiences forward he capitalized on fact that how one should take calculated risks in decision making.

Prof. U.Kachru, Professor, Fore School of Management, Delhi & First CEO of Maruti Udyog, stated that what "7-things” that changed the world in the span of just "19-days".In addition to these he also explained what steps we should take for the future. He also shared with attendees, protectionists measures taken by G-20 nations. He further educated students how managers of today need to learn and managers of tomorrow need to model new strategies; as existing management models cannot suffice to existing and upcoming challenges. He concluded by stating that: Value addition is indeed in giving higher benefits at same cost OR giving same benefits at lower cost”.

Mr. Anil Shukla, Head CII, UP state council, Lucknow, strongly categorized the divide in terms of per-capita energy consumption between USA (only 5% of world population) and BRIC countries (50% of world population). Then, he gave the major signs or symptoms with which a recession can be diagnosed. He discussed the effect of recession in US on export based industries (diamond, textiles), Auto, Engineering and Infrastructure, IT, Banking and finance etc. He also gave a comparative study of classified Indian industry sectors of high, moderate and negative growth.

Mr. K.Raina, Training and Consultant, Glaxo Smith Kline, gave a small & enriching anecdote of "The carrot, the egg and the coffee bean" which captured the essence that recession is "what is felt by us". We can be like coffee beans; instead of heat changing its properties coffee changes water itself; i.e. making something good from the difficulties we face; learning new things; developing new knowledge , acquire sharper skills and abilities; growth in experience. There are 2 ways to gain more customer satisfaction: Either reduce the Price or increase the value. He told that later is the better. Few of the key tips given by him included: Don't forsake the branding path. Always follow it. Patience is the key. Never bring your vision down just redraw the cathedral by changing the drivers, actions and critical enablers. Encourage innovators etc.

Mr. M.Rajagopala Rao, Group General Manager & Chief Knowledge Officer, ONGC,  gave an extremely enriching talk which covered varied topics like: --
It takes “money” to make “money”  a Syndrome
It takes “Value” to create “Value”  a Proposition

He also talked about different types of economy like Industrial economy, knowledge economy & wisdom economy. He discussed how Confluencia is a summation of different streams united one knowledge stream.

In this way, Confluencia 2009 lived up to its name & expectations. It brought immense exposure to the students of DoMS and also brought future mangers more nearer to the problems & issues of the industry. It proved to be a great learning experience where students interacted with eminent personalities & gained from their vast experience. It also brought in focus the key issues of the industry & provided a great platform for discussion & analysis of those issues which in turn will help the society at large.

Finally, Confluencia 2009 ended with a legacy & a hope that Confluencia 2010 will supersede it & take Confluencia brand to a newer horizon.

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