The second day Confluencia was attended by the some of the big shots of the Industry who enlightened the students about the various aspects of management.
The day started with the first speaker of the day Mr Sanjeev Prashar , Professor, Marketing Management, IMT Ghaziabad. He gave an enthralling presentation about Branding and Segmentation with examples of various ads in the domains of telecom and Aviation Industry.He lucidly explained about the importance of colors and the concept of Brand Association.
The second speaker of the day was Mr A.T. Raman, a business journalist and Chairman of Standards for Educational Advancement & Acreditation(SEAA).He spoke at length about the standards used for ranking the B-schools, knowledge mapping and Intellectual capital development.
The third session was addressed by Mr Rakesh Kohli,CEO of Stag International, he spoke in length about the challenges faced by the entrepreneurs and the ways by which these challenges can be faced.He emphasized about the Importance of Perseverance and foresightedness for becoming an entrepreneur.
The fourth speaker of the day was Sudeshna Datta, Vice President and Co-Founder of Absolute Data.She gave her experiential insights about Market Research Analytics.She explained about how proper marketing research can help businesses improve their productivity.
The concluding lecture on second day was delivered by Mr Dinesh K Jain ,CEO of Zee Turner Ltd.He spoke on the topic “A Paradox of Compromise”.He expressed his views about the competitive field of marketing and how one has to persue the strategy of “give and take” to accomplish his marketing targets.
The event concluded with a note of thanks from Dr Rajat Aggarwal,Assistant Prof Department of Management studies, IIT Roorkee.This was a memeorable and successful event which has given us insights and motivation to move ahead in new dimensions with a new Zing and Zest.
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